Being in the PR world I am of the firm belief that publicity makes the world go round; understandably this isn’t a few that everyone shares. Whilst F1, NASCAR, Indycar and the BTCC have had not problem generating publicity another series is preparing for 2010 in a much quieter way…
The World Series by Renault will return to the worldwide stage in Spain on 17th April 2010 but, with the last press attention back in mid-December, people may question whether the press department is still on Winter Hiatus? Oddly however, if I had to put money on one motorsport series being sold out at each venue, it would be the Renault World Series every time – the question is why?
The series has a small number of races, but then again so does BTCC and it travels Europe, just like F1, but it is the one most certain to guarantee a sell-out crowd. Could it be a loyal base, the attractions within the track, could it be this series attracts less controversy making news stories harder to write or could it be that this event is free? Then again having it free is one thing but without publicity how do you get the message across? And do they accept the fact that most WSR fans are going to follow other categories too and rely on these, not needing constant stories to get them through the race-free winter?
What do you think? Should the World Series by Renault have a louder ‘voice’ between seasons or is it a case of ‘not broke, don’t fix it’? As always let me know your thoughts!
PS – Don’t forget to check out my F1 pieces on EnterF1 and BTCC articles Girlracer – more coming to both soon!
Posted in RENAULT WS
